Idea Generation:

Joanne and I brainstormed potential app ideas, settling on floral delivery.

Target Audience and Timeline

We targeted 24-40-year-old working adults in Vancouver and set a project completion timeline.

Competitor Analysis

Researched competitors like UberEats, Leis de Buds, and Bloomex.


Created basic layouts based on competitor analysis.

UI Design

Developed logo, style guide, and UI elements in Illustrator.

Refinement and Quality Check:

Refined and finalized UI elements before a final quality check.

Style Guide and Wireframes